The follow-up of R&D investments within a large technology company used to be organized in a fragmented and inconsistent manner. It was difficult to compare the various R&D investments with each other. Often, this resulted in R&D investments in projects with too little return or in projects that did not align with the company strategy. In addition, R&D projects were hardly cancelled once started. The management wished to implement a process that allowed and guaranteed a consistent follow-up and comparison of R&D investments. For this, they contacted horsum.
Design of a “New Product Screening”-tool which had to be completed for every new R&D investment. The input for this tool comes from various stakeholders involved in the R&D investment (the sales, R&D, marketing, product management and finance department). This information had to be frequently updated during the product development.
The screening tool identified various financial, operational, qualitative and strategic parameters which have to allow the management to take the right decisions (start, continue or cancel an R&D investment).
The availability of one screening tool now results in less discussions about the figures, parameters and added value of each R&D investment.