Project in the spotlight - Confiserie Bogaert - De Smet
Smart Reporting for a Sweet Product Range
Bogaert-De Smet is a wholesaler of biscuits, confectionery, and chocolate products. From small local shops to major supermarket chains, their iconic pink label can be found everywhere. With an exceptionally broad and innovative product range, customers can rely on them not only for timeless classics but also for the latest sweet treats.
From Complex Questions to Data-Driven Decisions
Such an extensive product portfolio also brings its challenges. Understanding the evolving needs of customers and end consumers is essential in order to align the product offering accordingly.
Key questions included:
- How are the various products and product categories performing?
- What trends and developments can be observed?
- Are our new products being well received by customers?
- Which customers are showing an increase or decrease in purchasing volumes?
- How can we effectively monitor the sales team’s performance?
- What is the best way to forecast future demand?
- How are our profit margins evolving?
- …..
To gain these insights, Bogaert-De Smet maintained a series of Excel files on a monthly basis. These files required manual updates and offered only limited functionality, making it time-consuming to extract valuable insights and, in some cases, causing information to arrive too late. It was clear that the time had come for automation and optimization.
Pieter Bogaert - Co-Owner Confiserie Bogaert-De Smet:
"That's how we came into contact with horsum. Thanks to their expertise in developing automated and user-friendly reporting solutions, we not only gained a clear view of our sales performance but also saved a significant amount of time. By connecting the reports directly to our ERP system, we now have access to the latest figures every day, allowing us to act quickly whenever necessary."
"Their focus on visual design and ease of use makes the reporting solution very intuitive, even for people without a technical background. The reports are not only used by management; thanks to an additional security layer, our sales representatives can monitor their own performance without being able to view that of their colleagues. This ensures they are always well prepared for customer visits and have all relevant information readily available.
The collaboration with horsum was smooth from start to finish. During the kick-off meeting, it quickly became clear what we needed. Horsum challenged our requirements and helped us identify the most relevant KPIs to track. Through regular alignment meetings, adjustments could be made whenever necessary throughout the project. The result is a reporting solution that genuinely helps us move forward."
"Thanks to the seamless collaboration with horsum, we now have clear and actionable insights that enable us to make informed decisions. Insights that I, our employees, Sofie, and our Advisory Board are all enthusiastic about."
